Category: Business Trends and Opportunity Report

Women’s Energy Supplements are Out-pacing the Broader Energy Supplement Market

Posted on by Mike Miller

The supplement market is moving towards more sophisticated, targeted products. This movement is demonstrating increasing growth in specialized women’s energy supplements, particularly those addressing fatigue and mental clarity.  The market is projected to grow faster than the broader energy supplement demographic.

The general women’s health supplement market dominated the consumer demographic with over 30% share. Based on the 31-50 age group, which represented nearly 40% of the market, this demographic prioritizes supplements for hormonal balance, skin health, bone density and energy, which is fueling the demand for tailored products. The consumer is purchasing clean label, clinically-backed products that prioritize transparency, efficacy and life-stage specific wellness solutions.

Consumers are more educated about health. As a result they are shifting their purchasing power to supplements that provide preventive healthcare that specifically meet nutritional deficiencies and aging. Women are increasingly incorporating dietary supplements into their daily routines. The value of vitamins and botanical supplements to the consumer is demonstrating significant growth with the most rapid growth in botanical nutraceuticals.

 Plant Science manufactures both liquid and powder supplements, however we are a partner with our clients and as a result we have invested significantly in research and development. We are committed to developing the best products for our clients’ demographic and growth. Check out the Plant Science difference.

 GLP-1 Nature’s Weight Loss

Posted on by Mike Miller

Studies have identified over 42% of Americans are obese. The scope of the U.S. weight demographic explains the explosion of sales of GLP-1 drugs with 12% of the population trying the drugs. Although significant weight-loss results have been identified, 50% of consumers stop using the GLP-1 prescribed drug in the first year with another 25% of patients ceasing its use by the second year, resulting in 75% of consumers ending the use of their prescriptions. As a result consumers have experienced their weight returning.

Studies have shown a range of side effects and even serious complications as a result of the currently approved GLP-1 drugs.1 The documented side effects are predominantly gastrointestinal, and include nausea, diarrhea, constipation, vomiting and include a loss of muscle mass. There are reported adverse events, that include gallbladder disorders and acute pancreatitis.2 In addition, multiple studies identified new risks associated with GLP-1RAs including increased aspiration risk during anesthesia due to delayed gastric emptying and bowel preparation for colonoscopies.

Recent studies on gut bacteria Akkermansia muciniphila have demonstrated its influence on GLP-1 natural production and weight loss.3  Research has also suggested that berberine, a naturally occurring compound in several plants may stimulate the release of GLP-1 and help improve glycemic control, reduce appetite, and support weight loss, making it a promising supplement for managing type 2 diabetes and metabolic disorders.4 Its combination of effects on glucose metabolism and GLP-1 release makes berberine a valuable natural option for metabolic health.

Plant Science uses the latest studies to enhance product development for your consumers.

Massive Growth Projected for Muscle Recovery Supplements

Posted on by Mike Miller

Workout and recovery supplements continue to grow with projected growth of nearly 8% CAGR to 2034. The muscle recovery market is undergoing rapid growth with the popularity of fitness and sports nutrition. As more people participate in physical activity the demand for efficacious muscle recovery to reduce soreness, repair muscle, and enhance endurance during activity continues to expand.


New supplement types of muscle recovery that include natural, organic, and plant based compound products reach a broader market share of consumers.1 These types of formulations reduce the inherent resistance to trying a new product. Supplemental ingredients to consider for a formulation include: 

1. Branched-chain amino acids for muscle repair. 

2. Glutamine aids in the prevention of muscle wastage. 

3. Creatine helps energy production in muscles, which may lead to muscle growth and strength.

4. Fish oil, which contains omega-3 fatty acids, can reduce muscle soreness and improve range of motion.

5.  Beta-alanie is an amino acid that helps to reduce fatigue and improve exercise performance.

The demographic for muscle recovery includes athletes, active people, and injury rehabilitation patients. “Athletic participation boosts interest in effective recovery supplements globally.”2 Fitness groups and followers have influential social networks and bloggers. This type of network can create a sustainable alliance that grows and retains product consumers. These groups also strengthen the organic growth of the product through trusted testimonials and sources. A functional recovery formula with clinical studies and testimonials is an ideal product to offer as a sample and grow market share. 

Cell Health and Anti-aging Market Forecast

Posted on by Mike Miller

The Cell Health Supplement market is projecting strong growth. “Forecasts suggest a continued robust expansion with an anticipated compound annual growth rate (CAGR) of 9.44%.”1 With this projection on target through 2028, makes this forecast market value to be over 330 Million. The capsule segment is expected to lead the global cellular nutrition industry. However, the liquid or drink delivery system is expected to witness a higher growth rate through 2033.2

Cell health supplements may be a strong sales contender to include in new product releases and increase market share.

The key factors contributing to this robust North America growth are: 1) Increase in aging population, 2) Increase in chronic diseases, 3) Advancement in biopharmaceuticals to target disease mechanisms.3 Specific trends in this market segment are organic, plant-based supplements that minimize disease risk and enhance the cells’ reproducibility in the cell culture processes.

Cellular nutrition sales demonstrates this is not a transitory fad. Sales continue to grow as more scientific studies demonstrate that “foods and chemicals alter gene development, metabolic processes, and even support the prevention of long-term illness.”4 Cell health projections for global markets are strong through 2033.

Plant Science continues to advance supplement manufacturing for increased sales for our clients. Through product development, quality, and supply chain management, our scientists and operators are ready to develop custom formulations and manufacture quality products for your consumers.

Obesity is Killing Us

Posted on by Mike Miller

The World Health Organization (WHO) estimates 2.8 million individuals die every year as a result of obesity.1 Shockingly, a study presented at the Society of General Internal Medicine reported that obesity has caused 47% more life-years lost than tobacco.2 In addition to loss of life, over 115 million individuals are suffering from obesity-related diseases, such as: hypertension, high cholesterol, type 2 diabetes, coronary heart disease, stroke, gallbladder disease, osteoarthritis, sleep apnea, low quality of life, body pain, depression, anxiety and mental illness.3 Obesity is killing us!

Because of increasing obesity rates in developing countries, the weight-loss and weight management industry continues to be growing. Research studies support an efficacious weight-loss system that includes gut health, proteins, and metabolic enhancement will produce better results than diet and exercise alone. A healthy combination of nutrition, fitness enhancement, and digestive health is more effective at producing long-term results and improved health. Providing a healthy system may be a way to capture the growing weight-loss supplement segment, which is projected to grow at 22.5% CAGR to 2028. 

Plant Science continues to advance product development for efficacious health and well-being. Studies are demonstrating weight loss and management are fundamental to health. Our scientists are ready to develop custom formulations for your consumers.

Consumer Convenience Sells More

Posted on by Mike Miller

Convenience retailers, including on-line sales have increased 33% in 2023.1 According to a study in the UK over 73% of interviewed consumers chose a product based on packaging.2 Packaging convenience has significant implications for product sales and company growth. 

The demand for convenience packaging is growing rapidly with no sign of slowing down.3 According to a survey by the Flexible Packaging Association, 60% of respondents said they would pay more for convenience packaging.4 The consumer’s desire for packaging that meets their lifestyle and the willingness to pay more for it, is valuable information for growing product sales.

Convenience packaging is really about packaging that meets the needs of the consumer. The most significant needs include:

1. Single serving containers. This is desirable for consumers for two reasons: a) provides portion control and b) reduces food waste by sealing freshness until they are ready to consume the product, thus extending shelf life.5

2. On-the-go packaging. Consumers want a product that they can easily pack into a bag or purse. Packing a tub of powder or a bottle of capsules is bulky and messy and often results in spills and wasting product.

3. Maintaining a healthy diet regimen. Centering the supplement packaging around the consumer’s lifestyle allows the consumer to maintain their supplement regimen while traveling or during busy schedules. Because consumption is significantly based on habit, convenience packaging enables the consumer to maintain his or her “habit” with a busy lifestyle and extends customer loyalty.

4. Sharing. Consumers, especially when they see and feel results when consuming healthy supplements, enjoy sharing their new products with friends and family. This is especially valuable for direct sales companies. Convenience packaging makes it simple and easy for consumers to share their new product and experience. They advertise for you!

Even though convenience is growing, a recent survey reported 48% of consumers identified nutrition as a focused issue for their lifestyle.6 Understanding both the consumer’s desire for nutrition and convenience will be critical for future growth. Today’s consumer is demanding more for their spending dollar. 

Women’s Health is an Expanding Market

Posted on by Mike Miller

This supplement market overall is projected to expand at a 5.1% CAGR.  This includes hormonal aids, nutrition for fertility, menopause, and postnatal support. 

Postnatal supplements have a lucrative forecast with globally 41.8% of pregnant women suffering from anemia.  Supplements supporting anemia are omega-3 fatty acids, iron, vitamin D, folate, riboflavin, etc. The direct sales channels segment held the largest revenue share at 35.1%, likely due to consumer trust factor.

Postmenopause support dominated this market with a 32.6% share. Supplements include calcium, minerals, and vitamins D, B6, & E, Omega-3, Collagen, and Cucumber Extract for bone density and strength.

Joint Health Innovation May Grow Market Share

Posted on by Mike Miller

Demand for joint health supplementation continues to grow with projections of 8.5% CAGR by 2027, reaching a U.S Market value of 17.6 billion.1  This growth is largely attributed to the aging populations and the increase in disposable income. Because of this growing health demand, research continues to support nutrition as a key component of joint health, thus fueling the demand for innovative and efficacious supplements.

A recent clinical study demonstrated cucumber extract improved joint function and mobility significantly better than a placebo.2 In a double-blind clinical trial of 122 patients consuming an extract of cucumber (CSE) reported significant reduction in knee pain. Pain reduction continued through the study and by day 180, CSE patients reported over 70% decrease in pain compared to 32% reduction of the glucosamine-chondrotin (GC) group.3

Plant Science continues to research the value of cucumber extract and collagen in formulations. Pairing a combination of cucumber extract drink with collagen provides a broad and efficacious benefit for consumers. This research is an asset in developing custom supplements that can be quickly released to the consumer and grow market share.

Digestive Health an Important Trend

Posted on by Mike Miller

Canada revealed about 13,322 deaths in 2020 were attributed to digestive disease.1 Digestive health is no longer a trend, it has become a mainstream health concern.2 New scientific research and studies have increased consumer awareness of the role of digestive health in their overall health and wellbeing. 

The global digestive health market is projected to grow 8.2% CAGR by 2032 to reach over 104 billion USD.3 North America holds the highest market share for digestive supplements at 34%. However, with global government initiatives to promote healthy lifestyles, the fastest growing markets are projected to be Japan, India and China.4

A recent survey reported that 85% of global consumers have taken steps to improve their digestive health.5  These changes include improving their diets with 43% identifying the addition of a daily probiotic. Most consumers are using a capsule; however more than 50% prefer a food or drink format.6 

Science supports utilizing pre, pro, and post biotics for improving overall health. By introducing a convenient and efficacious biotic system to consumers is a way to increase market share in this growing segment. Understanding the consumer demand and preferences Plant Science continues to research and develop efficacious supplements that support digestive health.  

Plant Science has an experienced R&D team ready to develop custom formulations for your company. The Plant Science proprietary system that combines research and development with manufacturing is designed to reduce time-to-market.  This process makes delivery available for new and custom products in as little as six weeks. 

Grow Market Share with Vegan Collagen

Posted on by Mike Miller

Vegan collagen demand is projected to grow over 25% CAGAR to 2030.1  This is remarkable growth considering the collagen market continues to grow with 56% increase in sales in 2021 and an additional 28% in 2022.2 To catch this growth, companies that offer responsibly sourced, high quality collagen, coupled with the necessary vitamins and minerals needed for absorption will be positioned to grow their market share. 

Collagen (types I, II, & III)  are vital proteins needed for human connective tissues, such as skin, tendons, and joints make up from 25% to 35% of the whole body protein content.3  The body’s ability to produce collagen begins to drop at age 40. This drop in collagen continues and by age 80 the body is only able to produce less than 15% of the needed protein.4  

The need for collagen supplementation of types I, II, and III, together with vitamins C & D and the minerals zinc and copper provide for full absorption and benefit.5  As consumers age the need for collagen continues to grow. Companies that combine collagen systems with high quality types of collagen and the needed vitamins and minerals will be able to position themselves well in the growing market.