Vegan collagen demand is projected to grow over 25% CAGAR to 2030.1 This is remarkable growth considering the collagen market continues to grow with 56% increase in sales in 2021 and an additional 28% in 2022.2 To catch this growth, companies that offer responsibly sourced, high quality collagen, coupled with the necessary vitamins and minerals needed for absorption will be positioned to grow their market share.
Collagen (types I, II, & III) are vital proteins needed for human connective tissues, such as skin, tendons, and joints make up from 25% to 35% of the whole body protein content.3 The body’s ability to produce collagen begins to drop at age 40. This drop in collagen continues and by age 80 the body is only able to produce less than 15% of the needed protein.4
The need for collagen supplementation of types I, II, and III, together with vitamins C & D and the minerals zinc and copper provide for full absorption and benefit.5 As consumers age the need for collagen continues to grow. Companies that combine collagen systems with high quality types of collagen and the needed vitamins and minerals will be able to position themselves well in the growing market.
