Tag: Immune system

Growing Market for Immune Health

Posted on by Mike Miller

The global immune health supplements market, valued at roughly USD 27–35 billion in 2023–2024, is projected to reach over USD 75 billion by 2033, growing at a CAGR of 7% to over 10%. Growth is driven by heightened awareness of preventative health, an aging population, and demand for vitamins (C, D), zinc, and probiotics.

Supplement consumers are changing the market with 2 in 3 global customers now believing they can manage their own health. This is leading to higher adoption of daily immunity-boosting routines. The aging population is driving a massive demand for immune strengthening formulas that resist the natural decline of the immune system.

Supplements in capsule and tablet form remain the dominant format; however, with “pill fatigue” growing a demand for convenience in a drinkable delivery method is increasing. There is a substantial market for stick pack formulas that easily blend with water or individual gel pack formulations that are ready to go and carry.

Probiotic Care Supports Healthy Outcomes for Mother and Infant

Posted on by Mike Miller

A team of researchers that investigated more than 960 studies of probiotic effects on maternity health and lactation concluded, “Recent evidence indicates that maternal-dietary intake, including dietary supplements, during pregnancy and lactation [has] implications for health outcomes in both the mother and infant.”1 Research from 967 studies with 29 randomized control trials, investigated the effects of probiotic, vitamin D, and lipid-based nutrient supplements on mother and infant gut microbiota. The data from these studies support significant reduction in mastitis of the nursing mother and increased bacterial diversity in the infant gut.2

Hereditum® LC40® Breastcare is a probiotic derived from breastmilk of healthy mothers. This probiotic is clinically supported to reduce occurrence of mastitis by 51% and a 66% reduction in recurrence. LC40® offers an effective alternative to the use of commonly prescribed antibiotics during lactation.3

Studies show breast milk is the best nutritional source for infants because it provides a unique combination of proteins, carbohydrates, lipids, minerals and vitamins. In addition the bioactive agents, and probiotic bacteria are responsible for a wide range of beneficial effects such as the promotion of immune system maturation and the protection against infections.4 A study conducted in New Zealand demonstrated that supplementation with Lactobacillus rhamnosus was associated with a significantly reduced risk of eczema in high-risk infants.5 Studies continue to support the benefits of probiotics for mother and infant.