Canada revealed about 13,322 deaths in 2020 were attributed to digestive disease.1 Digestive health is no longer a trend, it has become a mainstream health concern.2 New scientific research and studies have increased consumer awareness of the role of digestive health in their overall health and wellbeing.
The global digestive health market is projected to grow 8.2% CAGR by 2032 to reach over 104 billion USD.3 North America holds the highest market share for digestive supplements at 34%. However, with global government initiatives to promote healthy lifestyles, the fastest growing markets are projected to be Japan, India and China.4
A recent survey reported that 85% of global consumers have taken steps to improve their digestive health.5 These changes include improving their diets with 43% identifying the addition of a daily probiotic. Most consumers are using a capsule; however more than 50% prefer a food or drink format.6
Science supports utilizing pre, pro, and post biotics for improving overall health. By introducing a convenient and efficacious biotic system to consumers is a way to increase market share in this growing segment. Understanding the consumer demand and preferences Plant Science continues to research and develop efficacious supplements that support digestive health.
Plant Science has an experienced R&D team ready to develop custom formulations for your company. The Plant Science proprietary system that combines research and development with manufacturing is designed to reduce time-to-market. This process makes delivery available for new and custom products in as little as six weeks.
