The supplement market is moving towards more sophisticated, targeted products. This movement is demonstrating increasing growth in specialized women’s energy supplements, particularly those addressing fatigue and mental clarity. The market is projected to grow faster than the broader energy supplement demographic.
The general women’s health supplement market dominated the consumer demographic with over 30% share. Based on the 31-50 age group, which represented nearly 40% of the market, this demographic prioritizes supplements for hormonal balance, skin health, bone density and energy, which is fueling the demand for tailored products. The consumer is purchasing clean label, clinically-backed products that prioritize transparency, efficacy and life-stage specific wellness solutions.
Consumers are more educated about health. As a result they are shifting their purchasing power to supplements that provide preventive healthcare that specifically meet nutritional deficiencies and aging. Women are increasingly incorporating dietary supplements into their daily routines. The value of vitamins and botanical supplements to the consumer is demonstrating significant growth with the most rapid growth in botanical nutraceuticals.
Plant Science manufactures both liquid and powder supplements, however we are a partner with our clients and as a result we have invested significantly in research and development. We are committed to developing the best products for our clients’ demographic and growth. Check out the Plant Science difference.
